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Zach Gage, 2018

If you send me a nice note, I'll mail you back a like. Send it to:

@Zach Gage
P.O. Box 271
New York, NY 10002

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Why do we care so deeply about numbers?

If your interaction cannot be accumulated or aggregated than what is it?

I had an art opening a few years ago and after a wonderful evening of sharing and socializing, of friends generously showing up from all corners of my life, I was asked how it went — In that moment I was disturbed to realize that I didn't know. After a decade of making and releasing art online through videos with viewed counts, websites with traffic counts, app-stores with ratings and downloads, I no longer knew how to appraise the quality of a real-life event with no analytics.

People used to say "don't be a statistic" but now everything we do is statistics.

730 people have read this.